Coach Fredo
Boxing Personal Training in Zürich — turning Instagram traction into booked sessions.
Strong brand, broken funnel.
Fredo had built an Instagram presence with reach, voice, and authority in Zürich's boxing scene. What he didn't have was a place where all that traction could actually land.
Every new follower was a DM he had to answer manually. Every booking was a schedule he had to juggle by hand. Every beginner question — "Am I fit enough?", "Will I get hit?", "Is this for complete beginners?" — got answered one DM at a time.
The bottleneck wasn't audience. It was everything downstream of the audience.
A booking engine that sounds like him.
A website designed around the three programs Fredo actually sells, the objections his clients actually have, and the voice his brand already carries.
Three-tier service offering
Boxing Fundamentals (60 min, CHF 120), Advanced Sparring (90 min, CHF 80, requires 6+ months experience), and Strength & Conditioning (60 min, CHF 120). Every program has its own page with clear pricing, duration, and prerequisites. Visitors know what they're buying before they click book.
Calendly-native booking flow
Each program tier links directly into Calendly. Bookings land on Fredo's calendar. No forms, no email back-and-forth, no manual scheduling. Every booked session is time he'd otherwise spend in DMs.
FAQ as conversion asset
Eighteen real beginner objections answered on the page itself — zero-contact policy, not-fit-enough anxiety, sparring fear, pricing transparency. This isn't the "where are you located" filler most sites call an FAQ. Each answer removes a reason not to book.
Brand voice preserved end-to-end
"AllHustle AintLoud" isn't a tagline we pasted in. The structure, copy cadence, visual restraint, and even the FAQ tone reinforce it. The site feels like Fredo, not like a template.
Tech Stack
I didn't want another generic coaching site. Julian and Alessio shipped one that actually feels like my brand — and brings in bookings.
Got reach. Need the rest?
We build creator websites that turn audiences into bookings. 3-person studio. Shipped in weeks. Built around your brand — not ours.
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